Telegu cine star Vijay Deverakonda launches his clothing brand on Myntra

BENGALURU: South Indian film actor Vijay Deverakonda has launched his apparel model, Rowdy Use, on trend marketplace Myntra to enhance its access. Rowdy Use is the first celeb trend model originated from the south and sells inexpensive apparel and equipment by way of its flagship app.

The Telegu film actor launched the clothing label a calendar year back to engage with his fanbase. Focused at youth and young children, the streetwear model can make shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps and belts. The association with Flipkart-owned Myntra, which services about 19000 pincodes, is established to enhance the brand’s access, in particular in tier two and 3 towns and cities.

“Rowdy Use is an extension of my temperament and delivers with it the mind-set of self-expression, in avenue model. This mind-set is now entrenched in a vast majority of the country’s youth,” stated actor Vijay Deverakonda at a

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