There’s no age limit on looking hot!
Knix — an undergarment brand known for fashionable leakproof underwear — just released a lingerie campaign centered around women ages 50 to 81 in honor of International Women’s Day on Sunday.
“The inspiration for this video is pretty simple,” Knix CEO Joanna Griffiths says on Knix.com.
“Society as a whole has pretended that women over a certain age don’t exist. We want to celebrate women of all ages and really honor the fact that we’re beautiful at any age.”
More than 500 women answered a casting call put out by the brand for the video, and ultimately 13 women were selected including 75-year-old Elizabeth Robbins. Before her shoot, Robbins (wearing the V-neck bra and leakproof high-rise underwear) told the brand, “I’m really looking forward to this. I’m ready to show off! Bring it on!”