Feminist, fashionable and fighting for sustainability: India's Anita Dongre

Navi Mumbai, India, March 8, 2020 -With stores in India and New York, multiple clothing brands and a global celebrity following, fashion designer Anita Dongre is a feminist powerhouse in a male-dominated industry. But her true ambition is to create an environmentally sustainable company, she says.

“Sometimes I wish I could just give up design and focus on sustainability full-time,” the Mumbai-based Dongre tells AFP during an interview at her factory outside India’s financial capital.
“Time is running out. Climate change is right at our doorstep and we all have to do something,” says the 56-year-old, whose clothes have been worn by some of the world’s most high-profile women including Hillary Clinton, Kate Middleton, Ivanka Trump, Priyanka Chopra Jonas, and Beyonce.

Turning a company with an annual turnover of $105 million into a carbon-neutral enterprise is a daunting proposition, but Dongre has never been one to shy away from challenges.

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