Fashion brands see a dip in online sales

New Delhi: Retail therapy has taken a backseat in the hard moments of the coronavirus pandemic.

For trend and way of living brands, which are by now witnessing a steep drop in offline income owing to closure of malls in a number of states, income are not occurring via the ecommerce channel possibly owing to very poor consumer sentiment.

While ecommerce income of necessities like foodstuff and personal treatment products surged amid fears more than the unfold of the coronavirus, all those of trend and way of living goods are taking a beating as trend brands from jeans to sneakers are reporting a ten-20% fall in on the internet income in the final two weeks.

Examine: With discretionary spends in a freeze, vendors capture a chilly

As malls in several towns have shut more than the weeks, brick-and-mortar trend vendors have observed an up to 60% drop in income.

“The

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