From Beer To Clothing : Budweiser diversifies into fashion apparel to beat pandemic blues

Bengaluru : Anheuser Busch InBev, the planet biggest brewer, has established up a new device to enter manner clothing phase, hoping to develop makes in a current market where by liquor advertising is banned. The move will come at a time when equally clothing and beer current market have shrunk right after extended closure of shops that provide them.

The new retail company, Budweiser Streetwear Co will make clothing and encounter masks and has partnered manner market Myntra to provide the brand. “The diversification will support us discover a new business line with our patrons as well as develop a new customer foundation,” said Kartikeya Sharma, South Asia president at AB InBev that had earlier tied-up with designers to start restricted vary of street have on collection.

The in-household brand will provide T-shirts, sweatshirts, tops and track trousers for more youthful individuals. The firm’s first start system for the duration

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