India needs to reposition handloom sector and look at larger consumption market: Smriti Irani

GUWAHATI: Union Minister of Textiles, Smriti Zubin Irani said that India wants to reposition handloom sector and seem at the greater use marketplace.

Dr. APJ Abdul Kalam Centre for Plan Investigation & Analysis less than the aegis of IIM Shillong currently hosted an e-symposium on Handloom Sector, Irani said “For much far too extended, I feel the handloom legacy of our state has been romanticised with the component of poverty, and I feel from the marketing viewpoint we need to have to reposition ourselves and seem at the greater use market”

She said, “ Now when sustainability has become the buzzword not only for producers, getting brokers, and intercontinental chains that can leverage the handloom opportunity, there has to be a far more systemic approach on how to make handlooms a superior business opportunity presented the semblance of delight in the handloom legacy of our state, significantly the northeast, though

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