Would you buy a $700 dollar shirt that doesn’t exist?

The Online emperor has no apparel.

“Contactless fashion” line Tribute Brand name is banking on shoppers fortunately forking about $699 for their “Zezy” shirt, a plasticky-looking shirt with flared quick sleeves in either neon inexperienced or pink — that they’ll never ever bodily get.

What they get as a substitute is a “photo they have uploaded, with the digital garment fitted to it” in accordance to Tribute’s Net web site, as well as a “digital certification of authenticity as a evidence of owning the digital merchandise.”

Basically, you’re having to pay to have somebody digitally superimpose a piece of garments onto a selfie.

The Croatia-centered label, co-started by designers Filip Vajda and Gala Marija Vrbanic, is betting on novelty and their rejection of outdated-faculty vogue tropes like “gender,” “size,” “shipping” and “waste” as marketing factors, per their internet site. Also out? Cloth, thread, seams and the capability to in fact

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