Fashion brands have started placing fresh orders for the summer-spring season, as they expect consumption in top European and North American markets to pick up in the next few weeks with the roll out of the vaccination, said Sanjay Jain, chief executive of PDS Multinational Fashions which supplies to brands like Zara, Walmart, Mango and Superdry.
“We got our first order for the summer collection last week,” an executive at one of the largest apparel exporters to brands like H&M and Zara said, requesting anonymity.
This comes months after shipments were kept on hold, orders cancelled and payments were put on hold, as global retailers were in distress due to high number of