Fan merchandise retailer The Souled Store earns licensing rights to sell Liverpool Football Club products

On line-first trend retailer The Souled Retailer, known for marketing merchandise of movies, cartoons and sports activities these kinds of as Marvel, DC Comics, Star Wars, Looney Tunes and IPL groups, has partnered Liverpool Soccer Club (LFC) to promote its certified apparel in India. With this collaboration, the retailer has forayed into a new category in soccer merchandise to strengthen its posture in the country’s one.five billion greenback admirer merchandise market place.

“This start will aid us cater to today’s millennials. Indian Liverpool supporters will get reliable merchandise with out possessing to wait around months for the products to be sent,” explained Vedang Patel, co-founder of The Souled Retailer.

The Mumbai-centered organization, which by now has tie-ups with IPL groups these kinds of as Mumbai Indians, Chennai Super Kings, Rajasthan Royals, and Kolkata Knight Riders, will retail LFC’s certified apparel these kinds of as T-shirts, shorts, joggers, jackets, sweatshirts and

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