Buying diamonds in lockdown? WhatsApp can be your best friend

MILAN – As Italy entered a new coronavirus lockdown and shut retailers in March, Genoa-based jeweler Gismondi 1754 turned to messaging company WhatsApp to market a 300,000 euro diamond ring to a rich Swiss consumer.

At the same time, product sales assistants at luxurious puffer jacket brand Moncler ended up arranging gourmand evening meal deliveries to clients households so they could dine in model even though observing a video streaming of the brand’s latest assortment.

The pandemic has compelled luxurious merchandise businesses to use social media, video and virtual showrooms to woo their rich clients in Europe and continue to keep them purchasing at a time when holidaymakers, specially from China, have been absent for extra than a 12 months.

Merchants reopened in Britain and most of Italy on Monday, but they continue to be shut in France and access is limited in Germany, where in Berlin, for case in

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