When you consider of heritage fashion brands, you envision high quality, craftmanship and model honed more than lots of decades.
Initially founded in 1936 to supply specialized clothes to the law enforcement, the navy and other American military services corps, outerwear-concentrated label Blauer United states carries on to deliver on all these fronts.
Today, the heritage brand name reinterprets its conventional strategy of the uniform for the modern international fashion market place by using outerwear and apparel collections, blending specialized facts with craze-led styles for adult males and gals.
For autumn/winter season 21, the latest selection reimagines the brand’s military services-policewear, bringing it into the 21st century with a contemporary and colourful outlook.
“Starting from the brand’s military services heritage, this year we wanted to make a selection developed for the metropolitan existence. 1 that is incredibly functional and functional in conditions of materials, facts and match, and capable of satisfying each and every will need,” says Enzo Fusco, president and inventive director of Blauer USA’s parent company FGF Marketplace.
As would be anticipated with an outerwear expert, coats and jackets are critical. Quite a few of the jackets element two-in-one functionality, with removeable inner levels that can be detached, mix and matched, or worn individually.
The brand’s puffer coats – a hero item in the existing fashion market place and a very best seller for Blauer United states – have been revamped in a variety of contemporary colour alternatives, with new year favourites such as oyster white, autumnal shades these types of as dazzling orange, olive environmentally friendly and daring yellow, and stylish navy blue and dim grey.
Key updates in conditions of fabrication incorporate a new cotton/nylon mix, three-layer neoprene with taped seams, and shiny combined with matte consequences by using nylon paired with microfibre.
“I adore to experiment and engage in with weights, materials and styles,” adds Fusco, drawing awareness to new developments these types of as the brand’s very first puffer coat created in everyday jersey material, and a new thought of down jackets remodelled to be worn as jumpers.
As the brand name has advanced, a entire wardrobe supplying has been extra that now incorporates knitwear, dresses, tops and trousers, along with a variety of footwear, add-ons and perfumes.
For autumn/winter season 21, the apparel selection functions knitwear with new eye-catching sew styles in a variety of weights, to be worn with sporty overcome trousers or smarter pleated styles.
For gals, highlights incorporate customized shirtwaist dresses, fleece tracksuits and oversize garment-dyed sweatshirts.
Wholesale costs for outerwear variety from £80 to £270.