Dumbuya’s collections are an amalgamation of his West African and British heritages. For the spring/ summer 22 season at London Style Week in September, he sent versions down the catwalk in colourful, sharply personalized satisfies in bold shades of purple, red and eco-friendly.

Tailoring was combined with tie-dye prints, which have been made in collaboration with the Madam Wokie Abilities Advancement Initiative in Sierra Leone, which battles gender inequalities confronted by gals in the country. Dumbuya was born in Sierra Leone’s funds, Freetown. He moved to England when he was 12, and now resides in east London with his wife and son, aged one.

An energetic soundtrack to his London Style 7 days clearly show was presented by 16-piece are living band Balimaya Venture, which is influenced by West African new music. Dumbuya built the Olympic Kit for Sierra Leone, worn at this year’s Olympic Video games in Tokyo.

Labrum is available immediate-to-buyer, and stockists include things like luxury division keep Browns, luxury etailers Farfetch and Ssense. Retail costs assortment from £70 for print T-shirts to £850 for a cotton and leather blazer.

Drapers hears from Dumbuya on battling Brexit and developing his label.

Founder and creative director of Labrum, Foday Dumbaya

Founder and innovative director of Labrum, Foday Dumbuya

What is the 1st factor you do when you get up in the morning?

Look at on my son and give him a hug. Next it is a cup of tea!

What was your initial work?

My 1st career ever was at Poundstretcher. My first position in the fashion business was at Nike.

How did you start off your profession in vogue?

I started out at an entry placement in Nike, as a style affiliate. I usually liked trend and telling stories, so I desired to incorporate these matters and discovered a lot throughout my time there.

How would you explain the business in 1 sentence?

Labrum is a luxurious unisex label centred about telling the untold stories of West Africa and celebrating black history globally.

Labrum built Sierra Leone’s Olympic package in 2020, which was worn by the group at 2021’s Olympic Video games in Tokyo

What is your espresso (or tea) order?

Earl Grey tea, with milk.

Aside from Covid, what’s the most important challenge that the fashion business is experiencing at the instant?

Inclusivity, deficiency of federal government funding for emerging manufacturers and the impression of Brexit – this has massively impacted the way that we deal with suppliers overseas. It has disrupted margins for materials and generation timelines, which has meant that we designed a decline on some parts very last period. We are hoping that points will get far better from below though.

What do you consider the trend industry can study from Covid-19?

To target on what is seriously essential to us a lot more. We should get the job done to stay and cherish people around us.

E-mails or phone phone calls?

Cellular phone calls.

Most vital lesson you have uncovered during your occupation?

To be organised and approach in advance – it truly is crucial when you have obtained a whole lot likely on.

Labrum menswear SS22

Tie-dye prints for SS22 were designed along with the Madam Wokie Techniques Development Initiative

What is the very last book you read through?

Not Doing the job: Why We Have To End by [US author] Josh Cohen.

Labrum T-shirts start out from £70

Who in the vogue/retail business conjures up you?

Ib Kamara [stylist and editor in chief of Dazed magazine] – an amazing human and artistic power.

A person piece of information would you give your younger self?

Know what you want and do everything you can to get it – being driven to achieve your goals will get you significantly. Work tricky.

Who do you convert to when you require information?

My wife and my sister. It applied to be my mum, but we misplaced her previously this yr.

What are you seeking forward to most in the yr ahead?

Training my son how to navigate existence. Observing Labrum go on to expand and doing the job with my network to share these tales that you wouldn’t otherwise see in the media. Opening up the dialogue with younger Sierra Leoneans and creatives here in London.