Meek has been appointed to lead the improvement of the brand’s global footwear strategy.

He joins from Sperry the place he has been global senior vice-president of solution because January 2016. Prior to this he was director of sportswear merchandising at Nike for a calendar year, and spent extra than 7 decades at Pentland Manufacturers in senior brand name roles for Lacoste.

Meek will report to government vice-president of solution Woody Blackford, who joined in November 2019 to direct the company’s solution strategy and classification expansions.

“Now, with all of the pillars in area and our strategy crystalised, we have in no way been nearer to bringing our very long-term eyesight for footwear to everyday living,” mentioned Dani Reiss, president and CEO at Canada Goose. “Bringing Adam on board is a important section of producing Canada Goose footwear a actuality, which we are fully commited to executing in the right way, at the right time. Adam’s entrepreneurial spirit, passion for footwear, and deep skills in solution improvement and global solution administration make him correctly suited for this dynamic new job.”