BROOKLYN, N.Y. — Fears of the coronavirus did not stop Aerie from celebrating the ladies.
A lot more than three hundred folks — which includes Aerie followers, executives, friends of the manufacturer like author Katherine Schwarzenegger and model Hunter McGrady, and twelve of the thirteen AerieReal position versions — flocked to New York City’s Dumbo neighborhood for the sold-out AerieReal Summit, the intimate brand’s 1st, on Intercontinental Women’s Working day on Sunday.
But rather of substantial-fives and hugs, attendees exchanged air-kisses and elbow bumps. That is because only a working day earlier, New York Gov. Andrew Cuomo declared a state of unexpected emergency thanks to an improve of verified coronavirus cases in the state.
Still, attendance was “beyond expectations,” Stacey McCormick, senior vice president of Aerie marketing, instructed WWD. “We did not know with all this media occurring right now with the coronavirus we weren’t confident if folks would demonstrate.