For the very first time, Chanel unveiled a collection Monday morning — without having a runway show.
The luxurious label is well known for its runway spectacles, flying perfectly-heeled friends to far-flung destinations this kind of as Cuba and Seoul, as perfectly as for its storied sets in which airplanes, supermarkets and even an activated rocket ship have been recreated.
For its Cruise 2021 collection, the strategy was to show the collection in Capri May well 7. But with most of the world on lockdown owing to the coronavirus pandemic, the French house cancelled the show and as an alternative opted for a digital event that was unveiled this morning in Paris.
Named “Balade en Méditerranée (a vacation all over the Mediterranean),” the show went on — but without having its signature IRL flair. No runway cameos from Pharrell, no tweed-clad catwalk crashers, no entrance-row only seats so that all friends could catch shut-up glimpses at those signature quilted purses.
Rather there ended up photos of 51 appears to be like, all with a watch to touring with “a wardrobe that can be carried in a tiny suitcase on wheels,” mentioned Virginie Viard, the director of Chanel.
Shot versus a backdrop motivated by the Mediterranean, the dresses are uncomplicated, easy and multi-goal: off-shoulder tops paired with higher-waisted denims, slouchy sweaters styled more than incredibly hot pants and bra tops (mentioned sweaters can be subbed with a sheer, black chiffon dress for evening), extended skirts that can be pulled up, reworking into a strapless dress.
Signature tweeds have been coolly remixed into matching crop tops and pants, or a dazzling pink skirt suit styled with a sequined bikini best underneath. Some of the appears to be like have been accessorized with unsold items from the spring 2020 collection — a go almost unheard of for a manufacturer so deeply rooted in its approaches.
Viard is bit by bit relocating the manufacturer in a quieter route. Absent are the playful, beach front ball-formed purses dreamed up by her predecessor Karl Lagerfeld, who was Chanel’s imaginative director for more than 35 a long time until finally his demise in 2019. But with the state of the world, simplicity — and the silent beauty that arrives with it — could possibly be just what we need amid so substantially uncertainty.