Backstage at Gucci Men's Fall 2020

GUCCI TALES OF SAN FRANCISCO: Gucci is heading west.

The Italian trend house will phase its cruise 2021 collection in the Town and County of San Francisco on May well 18, whilst the precise venue is nonetheless becoming saved below wraps.

The brand’s artistic director Alessandro Michele has picked out the American metropolis for its historical past as a heart of liberal activism and for becoming a cultural melting pot “where antidotes to discrimination have been cultivated, sowing the seeds for freedom of self-expression for lots of,” read through a assertion.

This technique mirrors Michele’s vision for the brand, which has been hinging on variety and promoting the correct to be oneself because he took the artistic helm in 2015.

Above the past 5 several years the designer has taken the brand’s cruise collections to various locations, all historically and culturally billed. These bundled the Dia Artwork Foundation in New York the Cloisters of Westminster Abbey in London the Palatine Gallery in Palazzo Pitti in Florence the Promenade Des Alyscamps in Arles and, past 12 months, the Capitoline Museums in Rome.

The cruise 2021 time is shaping up as a further globe-trotting marathon, with Giorgio Armani kicking off the calendar staging its trend exhibit in Dubai in April, whilst the precise day of the occasion has not been disclosed.

An Italian affair will adhere to, with Chanel heading to the island of Capri on May well seven and Dior staging its subsequent cruise collection on May well nine in Lecce, located in the region of Puglia where by Maria Grazia Chiuri is originally from.

Immediately after Gucci, the trend crowd will shift east as Prada will unveil its cruise 2021 collection in Japan on May well 21, though Max Mara has picked out Saint Petersburg to phase its runway occasion on May well 25.