On line-first trend retailer The Souled Retailer, known for marketing merchandise of movies, cartoons and sports activities these kinds of as Marvel, DC Comics, Star Wars, Looney Tunes and IPL groups, has partnered Liverpool Soccer Club (LFC) to promote its certified apparel in India. With this collaboration, the retailer has forayed into a new category in soccer merchandise to strengthen its posture in the country’s one.five billion greenback admirer merchandise market place.

“This start will aid us cater to today’s millennials. Indian Liverpool supporters will get reliable merchandise with out possessing to wait around months for the products to be sent,” explained Vedang Patel, co-founder of The Souled Retailer.

The Mumbai-centered organization, which by now has tie-ups with IPL groups these kinds of as Mumbai Indians, Chennai Super Kings, Rajasthan Royals, and Kolkata Knight Riders, will retail LFC’s certified apparel these kinds of as T-shirts, shorts, joggers, jackets, sweatshirts and socks by an omnichannel route which include flagship site, app, offline merchants and marketplaces.

“LFC has a broad foundation of followers in India and we are confident the supporters will appreciate sporting these higher high-quality products,” explained Jiggy George, founder of Dream Theatre, the official licensing agent of LFC in India.

The Souled Retailer started out functions in 2013 with an financial commitment of Rs five.25 lakh. It clocked a turnover of Rs one hundred crore in FY21. The on the net-first organization forayed into retail in 2019, with a few merchants in Mumbai. The organization now strategies to widen its geographical footprint by opening about forty merchants pan-India in excess of the next a few several years.

Supporter merchandise business has been generally affiliated with children’s types these kinds of as toys, stationery and accessories. Even so, several stores are now introducing the youth phase to this category to grow their business. On line marketplaces these kinds of as Amazon, Flipkart and Myntra are even more fueling the advancement of this category by assisting corporations arrive at customers in tier two and three cities.