Relatives-owned Ferguson Plarre Bakehouse has launched its initial generate-through bakery, in South Morang, Victoria.

The shop, which features new in-retailer branding, has a related 120sqm footprint to the regular bakeries. In addition to its travel-through supply, it is a complete-company Ferguson Plarre Bakehouse.

CEO Steve Plarre said: “There is a real focus on speed and services at the travel-thru window, with finest-in-course processes that will lay the foundations for our 10-Star Drive-Via Franchise System. There is also a new range of cold consume alternatives which include refreshing frappes, pressed juice more than ice and our new Cake Shakes. 

“We will be working with the opening of the very first strategy keep to optimise the customer knowledge and embed it in potential travel-thru places. We have presently ear-marked a quantity of locations for advancement.”  

The new strategy will lengthen the brand’s growth possibilities outside of strip and browsing centre areas. The hectic website, a corner posture on a street with 3 inbound and outbound lanes, will boost the brand’s visibility.

A new retail precinct will be crafted at the locale with family-oriented providers these kinds of as childcare and healthcare centres. The focus on market place is possible to be aligned to the Ferguson Plarre Bakehouse brand.

The provide is a fresh new consider far too on the classic quickly food items menus at quite a few push-thrus.

Plarre claimed: “We imagine there is a huge opportunity to provide a genuine substitute to the fried hen and burger major possibilities that adorn most significant roads. If you’re heading to have a deal with, why not make it a  very good one.”