The 80,seven-hundred sq ft shop, based mostly in Discussion board town centre, brings Primark’s complete range of stores in the Netherlands to 21.

Store highlights consist of Primark’s new spring/summer 21 womenswear collections, featuring comfortable tailoring in gelato-influenced tones, bold gingham prints, vintage-influenced denim and leisurewear in “candy-coloured” pastels. Menswear essentials feature shirts, and simple-to-put on each day shorts and t-shirts.

The new shop is 1 of 392 Primark stores across thirteen nations around the world.

Kevin Tulip, director of gross sales for Primark in the Benelux region, discussed the determination to open a 3rd shop in Rotterdam: “We have a particular connection to Rotterdam, acquiring opened our very very first Dutch shop in this article above a decade ago. We have a loyal supporter base in Rotterdam who shop with us at our Alexandrium and Zuidplein stores, and we are delighted to deliver a new shop to the space to meet purchaser desire. The dimension, scale and giving really will make this shop stand out from the group and our customers will have an incredible procuring working experience. We’re happy to give Rotterdam its own flagship Primark shop and we seem ahead to welcoming customers through our doorways.”