X8 is a new undertaking corporation setting up a innovative hub for artists and avatars who will fulfill In Authentic Daily life (IRL) and The Metaverse.

Push Launch

Nov 15, 2021 09:00 EST

Gen Z stars Willow Smith and Harry Hudson are the faces of X8 Eyewear, the brainchild of X8, a paradigm shifting, artistic initiatives system, and seed-phase undertaking fund dependent in New York, Seoul, and Singapore.

X8 Eyewear draws its inspiration from psychoanalyst Carl Jung’s Animus and Anima, a idea in analytical psychology that describes the feminine and masculine duality of our unconscious minds.

X8 designed a 23-piece assortment that transcends gender labels with fluid neat oversize designs and architectural prospers.

“I was honored to sign up for the X8 Anima/Animus marketing campaign mainly because I liked the messaging of gender fluidity and the duality of masculine and feminine energies that I feel exists within every single one particular of us. I had so a lot exciting shooting this concept with my dear friend, Harry,” said Smith, who is an actress, singer-songwriter, and communicate exhibit host acknowledged for her progressive personal design and style.

“I was influenced by X8’s inventive vision of two forces doing work jointly in harmony with one particular a further. A large amount of my new music has been about balancing the light-weight, dim and the masculine, female power of lifetime, so that plan of true duality really spoke to me and built me want to be a aspect of this campaign. Also, shooting with my mate and genius Willow was way too significantly pleasurable,” mentioned Hudson, 21, a singer-songwriter well-known for documenting his fight with most cancers on social media.

Though this is Smith and Hudson’s very first foray into working with eyewear, it just isn’t for X8, which was a short while ago co-founded by Received Lee, the former CEO and CCO of Mild Monster USA—the South Korean eyewear company—overseeing its rapid rise as a single of the major eyewear makes in the planet.

X8 Eyewear is available for purchase on the X8 internet site x8.xyz.

Perspective X8’s Instagram @x8.xyz

X8 is at the nexus of all things artistic (fashion, art, amusement, technological know-how) and the potential. It is Co-launched by Won Lee from South Korea who, outside the house of his tenure at Light Monster, has had an eclectically creative history creating hospitality assignments with mega true estate groups this sort of as CBRE, Prodigy and Soho Dwelling, as nicely as a $50M Media/Gentle Artwork venture in Jeju Island, South Korea, and Nikhil ‘Ra’ Sharma, an Indian entrepreneur, producer and artistic assignments specialist who has also had a diverse background operating with models such as Louis Vuitton and Chanel Beauté, manufacturing exhibits with talents these kinds of as David Bowie and Prince, Govt Manufacturing a film by Oscar nominated director Fernando Meirelles, and functioning on initiatives with personalities these types of as Silicon Valley icon Sean Parker (Napster, Facebook, Spotify) to Style photography legend, Ellen von Unwerth.

Lee (Inventive Director, Real Globe) and Ra (Imaginative Director, Metaverse) will be working as brothers in arms to morph the present into the long run the true with the digital. They will oversee two core teams—an artistic, resourceful, manufacturing group in South Korea and the Metaverse, NFT, Gaming, AI, Foreseeable future Tech Studios in India.

X8 is actively acquiring the X8 Neo-Circus (X8NC), a associates-only resourceful hub/system for artists, superstars and influencers in Jeju, and Decentraland: the initially decentralized metaverse. This will go hand in hand with a mystery character-based mostly NFT undertaking driving the system. All X8 items will be showcased and bought in X8NC—in both equally physical and digital forms.

X8 has collaborated with Xelpmoc Design & Technologies, a BSE/NSE mentioned firm (XELP:IN). They will be part of X8 to create X8M (X8 Metaverse) in India to create and devote in systems to scale the X8 proposition globally. The core team of X8M are Sandipan Chattopadhyay, Suman Bose and Monce C. Abraham. Sandipan is the founder and MD of Xelpmoc the co-founder of MoneyControl and the ex-CTO of Just Dial. Suman Bose—Director and Main Evangelist at Xelpmoc—was the previous Handling Director of Siemens Field Software. Sandipan and Suman will spearhead the tech and expenditure methods for X8M. Monce C. Abraham—Director at THEV—will be focusing on operations and expansion tactics for X8M. Abraham, at 24 many years of age, was the youngest unique ever to head Marketing and Study at IVCA (Indian Non-public Equity & Enterprise Money Affiliation).

X8’s mission is to empower those people who dare to dismantle the past, unsettle the current, and develop a new and more thrilling planet for all. “We do not believe in containers,” say Lee and Ra. The founders see a environment which will be pushed by cross-market innovation where an electrical car or truck can be constructed from the ground-up. Such a universe delivers jointly vogue/textiles structure, electronic artwork, sustainable products science, AI tech, rocket science and automotive engineering and Metaverse gaming. “We are pushed by a enthusiasm to find the mysterious and see the planet by the eyes of the new era and further than. Currently, we may well be thought of a unique assignments and undertaking funds firm. Nonetheless our vision is established on tomorrow. The long term will define us.

X8’s enterprise fund is led by Lee-Woong Yeol, Honorable Chairman of Kolon Team, South Korea. A visionary, Lee has invested in a broad array of firms and suggestions with an intent to make a imagine-tank. He coalesces answers, services and products and solutions of the upcoming.

Other X8 ventures incorporate the pursuing: 1) SLFF Kaimin—a model by the New York designer Kaimin—whose futuristic cyber goddess appears have been worn by some of the most outlandish females in leisure which include Björk and Woman Gaga. 2) KLAW—a new sneakers selection for the “universal activity of walking”. 3) 1PEACE—a conscientious vogue and textiles brand name that upcycles deadstock for new use.

Supplemental Property:

Video clips:
1. ANIMA x ANIMUS (X8 EYEWEAR Campaign starring Willow Smith & Harry Hudson)
2. “THE Future WILL Determine US” (An X8 Eyesight Online video)

1. X8 Eyewear Marketing campaign (starring Willow Smith & Harry Hudson)
2. Portraits of Founders Received Lee & Nikhil Ra

Get hold of

Mike Albanese
[email protected]

Resource: X8