Giorgio Armani opened its first pop-up boutique in East Hampton this weekend.

The 1,800-sq.-foot area, at fifty four Newtown Lane, will be open up seven days a 7 days in between now and October. Though the brand will adhere to all CDC suggestions in-retail store, buyers can also book private or virtual appointments.

Intended with a jungle topic, the storefront is adorned with a vibrant palm tree decor. The new area is promoting a assortment of types, including women’s and men’s all set-to-dress in, fragrances, components, great jewelry and giftable items from Armani/Casa.

The highlight is a unique presentation of the brand’s La Prima Collection of purses that have been on an worldwide tour with stops in Italy, Germany and France.

The assortment is a reference to the initial purse first intended and marketed by Armani in 1995. The silhouette and cleanse traces echo stylish ’90s minimalism and is a timely nod to fashion’s obsession with the iconic period.

Giorgio Armani High Jewellery Collection earrings in white gold, onyx and diamonds, price upon request
Giorgio Armani Large Jewelry Assortment earrings in white gold, onyx and diamonds, cost on ask forCourtesy of Giorgio Armani

Giorgio Armani High Jewellery Collection white gold and diamond ring, price upon request
Giorgio Armani Large Jewelry Assortment white gold and diamond ring, cost on ask forCourtesy of Giorgio Armani

Giorgio Armani La Prima shoulder bag, $1,595
Giorgio Armani La Prima shoulder bag, $1,595Courtesy of Giorgio Armani

Giorgio Armani Mare Collection knit tank, $875
Giorgio Armani Mare Assortment knit tank, $875Courtesy of Giorgio Armani

Giorgio Armani Mare Collection knit short, $825
Giorgio Armani Mare Assortment knit small, $825Courtesy of Giorgio Armani

Armani/Casa
Armani/Casa “Merci” candles, $195 just about everyFabrizio Marco Nannini

Armani/Casa
Armani/Casa “Move” vases, $215 just about everyFabrizio Marco Nannini

All items are readily available at Giorgio Armani East Hampton, fifty four Newtown Lane or at armani.com