How Traceability Data Combined with Serialization Can Enable Product Authentication, Anti-Counterfeiting & Gray Market Prevention

Wilton Vinck

The problem of counterfeiting and distribute of gray market channels right now are unable to be downplayed. In fact, the struggles of makes combating counterfeiters have only greater in latest times and it proceeds to be a challenge not just impacting income but also triggering irreparable injury to belief involving the shopper and the model.

Technologies all over anti-counterfeit steps and product authentication has evolved appreciably as well over the earlier number of a long time with different answer suppliers giving innovative options, smart packaging, watermarks, holograms, particular ink markers and technological know-how dependent solutions for manufacturers to take the battle to counterfeiters. Each of these techniques have their pros and drawbacks and there isn’t a fantastic just one dimensions suits all remedy which addresses every style of products at a best price tag position.

A person of the most robust solution authentication systems we have encountered at Qliktag revolves all over the use of remarkably specialised NFC Tags like the NXP 424 DNA NFC Tags and HID World-wide Reliable NFC Tag which generate a random distinctive vital each time they are tapped with a smartphone a lot like banking FOBs or “One Time Passwords” or OTPs. When merged with serialization and registration of these tags in just a platform like the Qliktag System, it enables an unbreakable, robust technique for authenticating a product which is close to impossible to replicate by counterfeiters.  However, there is a price tag to the tags which needs to be absorbed into the price of the merchandise and despite the fact that it it’s possible tens of cents per product, for lots of merchandise types where the margins are razor slim, that added price could still be prohibitive. It may possibly be the correct remedy for luxury goods, cosmetics, prescription drugs, customer durables and bigger margin goods but not for foods and beverage, refreshing make and decreased value / reduce margin solutions.

In comparison, the marginal value of printing QR codes is negligible but QR codes (primarily encoded with a website link or identifier) on their individual really do not offer substantially in terms of anti-counterfeiting and they are quite quick for counterfeiters to replicate.

That mentioned, serialization of item merged with traceability knowledge, offer chain information and facts and remaining able to deliver that level of facts to the shopper at the actual stage of thing to consider / sale by way of a serialized QR code on the packaging CAN permit people with an efficient way to authenticate a solution and avoid counterfeit or gray current market things.

Most brands have access to information on their source chain internally and know what factors their products and solutions traverse as a result of to get to the buyer. They also know the approved retailers, channel associates and retail destinations by way of which their product or service is offered. By way of a system like the Qliktag System, that details can be recorded towards or digitally carried with a batch, pallet, shipment or particular person serial merchandise and manufactured accessible to the shopper on pack via a serialized QR code. The customer can then glimpse at that details, master exactly where the brand name intended that distinct item to be marketed and which authorized retail place it was supposed for. They can look at it against where by they have observed the solution and then make an knowledgeable selection to both acquire being aware of it’s in the correct position or suspect it as a counterfeit or staying resold by way of an unauthorized channel.

For instance, if I picked up a pair of sneakers in Walmart in Bellevue, Washington Condition and could validate from the model this specific pair of shoes was authorized for sale via Walmart in Bellevue, then I can belief it came from the brand and is most most likely legitimate. If I obtained a pair of footwear from Amazon and discovered it was intended for sale in Ecco Footwear Retail store, Hoan Kiem, Hanoi, Vietnam, then as a customer, I know this pair of footwear is exterior the brand licensed channel and is either gray sector or counterfeit.

Inside the Qliktag Platform you can go a number of methods more and help the interaction to get details about the location of the scan, prompt the customer to report suspected counterfeit, cause notifications on certain events and much more. On the other hand, the important is combining traceability details, brand approved retail spot facts and creating this information and facts accessible to the client on pack through serialized QR codes can be successful.

The QR codes can nevertheless be replicated by a counterfeiter but they would have to then copy each and every solitary serialized QR code (which could be thousands and thousands) and also know where by every precise personal pack is destined for. This is hugely not likely and results in a amount of issue hard for counterfeiters to replicate. The concentrate on place can be updated in the procedure dynamically soon right after producing or they can be updated dynamically through a traceability log as the product moves by way of scan factors via the authorized source chain network when the final authorized sale level is known and up to date in opposition to that merchandise.

Even though counterfeiting continues to be a significant obstacle for manufacturers globally, as the technological know-how force about serialization, merchandise traceability and offer chain facts programs continues to attain momentum, it features the indicates for makes and customers to unite in the fight against counterfeits and gray market players.

Study far more about Qliktag & Product or service Authentication & Anti-Counterfeit Remedies

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