LA centered-womenswear brand name Reformation has opened a 2,000 sq ft retail outlet in Redchurch Road, in east London’s Shoreditch.

The store has a sustainable target, utilizing pure and recycled products, and vintage furnishings.  It takes advantage of eco-welcoming hangers and reusable tote bags, and is driven with electricity generated by wind.

Reformation has two other Uk shops, in Notting Hill, which opened in 2019, and Covent Backyard garden, which opened in June. The brand has 22 merchants in the US, and a single in Toronto, Canada.