BENGALURU: Arvind Manner Ltd (AFL), that runs shops of Calvin Klein, Tommy Hilfiger and Sephora, finds India to be the most rewarding market in Asia as it holds a kitty of about a hundred towns and small towns for style retail business. According to Shailesh Chaturvedi, the recently-appointed taking care of director of AFL, the business has offered him the mandate to extend and mature its brands in lesser towns this calendar year.

“Most international locations in this component of the world supply a person-city business. Indonesia just has Jakarta. Philippines has Manila. Australia has only Melbourne, Sydney and Brisbane,” reported Chaturvedi. Acquiring worked in Hong Kong at informal apparel rival Benetton in 2005-06, he compared and reported, “India, on the other hand, has massive use facilities in lesser towns for the two on line and offline retail. It presents a hundred-in addition towns to do business in, like China.”

This insight on India will come even as AFL is increasing Rs two hundred crore to bolster its balance sheet this calendar year. In the fiscal, the retailer pruned its portfolio of brands and exited some, including Gap, The Children’s Place and Hanes in a bid to slash losses. In July, Walmart-owned Flipkart experienced picked up about 27% stake in AFL’s recently formed subsidiary Arvind Youth Makes, which owns denim label Flying Equipment.

The informal and denim player, even so, expects entire business restoration by mid-calendar year paced by the ongoing vaccination push. It registered eighty% restoration in the 3rd quarter ended December driven by very good festive season and winter product sales.

“We want to penetrate small towns and Tier three and four towns as we pointed out development in our business in these marketplaces about very last calendar year. Covid-19 has not hit these marketplaces,” Chaturvedi explained to ET.

AFL, owned by Ahmedabad-based textile company Arvind Ltd, commenced operations in 1993. At present, the BSE-mentioned business is existing as a result of 1,two hundred unique model outlets, 14,000 multi-model outlets and three,four hundred massive format shops.