For the past calendar year, the two businesses have been operating on integrating functions and building an expanded portfolio of Parentgiving’s signature Dry Immediate incontinence products for expansion in the United States.
“The purchase of Parentgiving allows Santex to carry our earth-course incontinence and private treatment products into the US market place,” stated Alessandra Castiglioni, president of Santex. “With Parentgiving, we obtain coveted immediate-to-shopper (DTC) capabilities, allowing us to quadruple our US business and achieve a extra affluent American shopper.”
The acquisition merges Santex’s earth-course “Manufactured in Italy” top quality and performance with the escalating DTC e-tailer, which has a fanatical shopper subsequent and exceptionally high shopper life span value. Parentgiving will keep its skilled management staff and go on its greatest-in-course buyer service product.
“Because 2008, Parentgiving’s mission has been to support individuals supply greater treatment for their ageing moms and dads, with a unique concentration on incontinence wants,” stated Parentgiving CEO David Spain.
“Now run by Santex’s Italian producing knowledge, craftsmanship, and merchandise innovation, we can present a assortment of earth-course incontinence products under our Dry Immediate model, which in two years has developed exponentially.”
“As a top retailer centered on the aged and their caregivers,” Spain additional, “Parentgiving proudly carries only the greatest brand names of incontinence, nourishment, durable professional medical machines, and significant ticket (Lifts, Furnishings, and Mobility) objects – and will go on to do so – with our flagship Dry Immediate model in extra merchandise categories.”
Santex leverages its capabilities and knowledge as a recognised companion of the Italian healthcare technique to consistently evolve and supply the very best in incontinence management and private treatment. The addition of Parentgiving’s sales intelligence and market information from US people will support Santex condition merchandise progress, investigation and progress, and money investments.
Fibre2Fashion Information Desk (SV)
Santex, a chief in premier incontinence products and surgical dressing and orthopedic products, has taken about Parentgiving, the US’ premier retailer of caregiving products for the ageing. The purchase of Parentgiving allows Santex to carry its earth-course incontinence and private treatment products into the US market place. The settlement was finalised in June 2020.