Italy among teams to get new jersey with floral design

Wilton Vinck

Puma has introduced a assortment of new residence kits that will be worn with pride by Italy, Iceland, Austria and Switzerland at the approaching 2022 UEFA Women’s European Championship, which kicks off upcoming thirty day period.

Following on from Adidas unveiling jerseys for teams like Germany and Spain previous thirty day period, and Nike revealing uniforms for England, France and Netherlands previous 7 days, now Puma requires it change in advance of the big kick-off on July 6.

For the launch, the kit producer joined forces with luxurious retail model Liberty to develop a collection of bespoke layouts for every single nation. Just about every kit also carries a custom made graphic that was hand-drawn by artists at Liberty’s design and style studio, which is famed for its vibrant prints and exquisite floral motifs.

Puma and Liberty also collaborated on the designs for two sets of football boots specifically designed for feminine athletes.

The 4 kits were being very first unveiled as a special launch function in London, the city which will host the remaining of the Women’s Euros at Wembley on July 31.

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Italy will perform in a jersey with an unorthodox checkerboard pattern that sets their legendary Azzuri blue against tonal blocks of dusky hand-drawn roses. The crimson, green and white of the Italian national flag is represented on a slim tricolor collar, complementing the modernised Italian Football Federation (FIGC) badge — which was released in Oct — on the upper body.


The Iceland kit is similar to that worn by the men’s crew in that it is composed of a very simple blue base accented by a large stripe in a darker blue that runs down from the nationwide crest, as well as a triangular red collar tab. The important variance, on the other hand, is that the stripe is not a good block of color and instead built up of the Liberty floral print that is identified across Puma’s styles for its Women’s Euros kits.


Austria’s dazzling red jersey has delicate hoops labored into the design and style that are developed making use of broad bands of the Liberty rose print. A contrasting, outsized Austrian Football Federation (OFB) badge can help to complete the look with the manufacturer’s marque also switched from the correct-hand facet of the upper body in purchase to sit previously mentioned the crest.


The Swiss jersey seems to be covered in a mottled, camouflage-fashion pattern but, on closer inspection, the darker red blotches are built up of the Liberty flower design. A uncomplicated white V-neck collar offers distinction, along with the two badges generally discovered on Swiss countrywide workforce kits — those people of the country’s soccer affiliation and that of its nationwide flag.


As perfectly as producing bespoke kits for four nations at the 2022 Women’s Euros, Puma has also created two distinctive editions of boots that have been precisely built to be worn by feminine gamers for the tournament.

Both of those gleaming in pristine white, the Puma Long term and Puma Extremely Greatest boots have been gilded with the bespoke Liberty rose layout, which can be located wrapped all-around the heel panel.

The desire for soccer footwear and attire manufactured particularly for women of all ages has elevated in the latest many years, with exploration exhibiting that woman players run the risk of sustaining a assortment of reduce-limb accidents by participating in in boots that were being primarily intended to healthy men’s toes.

Now, sports activities makers have began to recognise the want to acquire and generate package — from jerseys to footwear to education attire — that is explicitly built with the requirements of female athletes in intellect.

“Women’s football has usually been a precedence for Puma,” reported Marco Mueller, head of product line staff-sport management for the German model. “For this summer’s major event we have collaborated with Liberty to deliver bespoke kit for our feminine athletes to be worn on the largest phase.”

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