TOKYO, June 19 – Japanese purchasers queued at Uniqlo shops and crashed its web-site on Friday as the clothing chain commenced advertising confront masks with breathable fabric employed in the brand’s popular underwear, planning for the coronavirus outbreak long lasting as a result of summer season.

Scenes of people standing in the rain ready for shops to open ended up witnessed all over Japan and broadcast on Twitter, whilst the on-line retail store exhibited an apology to all those hunting for the washable Airism masks, stating the web-site was inundated.

Airism has been one particular of Uniqlo’s most popular strains, regarded for allowing wearers to keep interesting in heat and all through work out. The masks are bought in a few-piece packs $9.26 moreover tax, and are out there in a few dimensions.

Potential clients of a prolonged disaster has encouraged Japanese consumers to purchase and make reusable, washable variations even as disposable masks, in the beginning in quick offer, have develop into much more quickly out there.

Shares in Rapidly Retailing, which owns Uniqlo, rose about 1% in morning trade, in contrast with small change in the broader market place.

A woman shows Uniqlo's face mask which she bought from Uniqlo's newly launched shop in Tokyo, Japan June 19, 2020.
A woman reveals Uniqlo’s confront mask in Tokyo on June 19, 2020.Reuters