Push Launch

Jan 3, 2022

CHARLES & KEITH – the go-to label for footwear, purses and equipment on the slicing edge of vogue – appoints actress and singer Krystal as its initially-at any time global brand name ambassador, continuing its vision to empower women of all ages all-around the world to categorical themselves freely by means of fashion.  

Regarded for her keen perception of trend, the multi-hyphenate who was a member of the K-pop female group f(x), is the embodiment of the modern-day-day lady, who strives to be the most reliable edition of herself.

The ambassadorship kicks off with Krystal fronting the Spring 22 marketing campaign, which highlights this season’s critical footwear and baggage types from the Blooming Spring collection: where fresh new floral motifs, sensitive pastels and bright splashes of colors choose centre phase. 

Each pals and supporters alike can also anticipate exceptional video clip content material, wherever the proficient multi-hyphenate will showcase her unique sides and address burning issues on all matters manner way of life.   

“CHARLES & KEITH has usually celebrated ladies, encouraging their expression of individuality and model by our collections. We are thrilled to welcome Krystal, whose spirit intently aligns with our brand values, to the CHARLES & KEITH spouse and children. Collectively, we hope to inspire girls all all-around the world to showcase their individual design – entertaining, freely and with prosper” said brand co-founder, Keith Wong.

“I am definitely honoured and happy to be the first world wide brand name ambassador of CHARLES & KEITH. I enjoy the brand’s dependable endeavour to empower gals by manner around its 25-calendar year heritage – developing fantastically crafted collections that attribute a amazing stability concerning on-craze models and vintage wardrobe staples,” Krystal explained of her new purpose. 

“Spring holds a distinctive location in my heart – you constantly get the perception that it’s a time for renewal and optimism – the great time to kick-start out this collaboration. I am on the lookout forward to be on established for the campaign shoot and staying transported to a floral wonderland with contemporary, playful colours,” she extra.

The CHARLES & KEITH Blooming Spring marketing campaign for Spring 2022 that includes Krystal will launch in February 2022.

Media Relations: 
CHARLES & KEITH World Push Place of work
Cell phone: +65 6590 7700 
Electronic mail: [email protected]


CHARLES & KEITH is the go-to trend label for fashionable urbanites, identified for its curated collections of applicable styles. Founded in 1996 by entrepreneurs Charles Wong and Keith Wong with the purpose to spark joy and self confidence in manner-ahead gals by offering footwear designs that are adaptable and enchantment to on-trend sensibilities, the brand name has progressed to offer a whole-fledged line of footwear, bags, eyewear, components and costume jewellery.

Anchored by its four model values – Experimental, Appealing, Curated and Present day – CHARLES & KEITH aims to rejoice and encourage females just about every day. With more than 600 brick-and-mortar retailers in its world wide network, CHARLESKEITH.COM extends the brand’s achieve through the United States of The united states, Asia Pacific and Europe.