The new brand name identification and logo represents Linen Club’s enthusiasm, authenticity and abilities in developing the ideal linen cloth and attire.
The inspiration driving the new brand name identification is the amalgamation of European origin and Indian heritage. The new logo with flax stalk and flower imprinted on a defend exemplifies authenticity and legacy.
The flax stalk and flower depict the flax fields of Europe, fantastically capturing the origin tale of Linen Club’s cloth and illustrating the authenticity driving developing a cloth that stands out. The flax fields of Europe are the birthplace of the very best linen cloth in the environment.
Nurtured by the generational abilities of the European farmers, the high quality flax is woven by Linen Club into the high quality and classy fabrics. The defend in the logo symbolises Linen Club’s legacy and seven many years of crafting excellence.
An icon of authority, heritage and leadership, the new logo is the mark of India’s No.one linen cloth brand name. Linen Club’s fabrics has a mark of authenticity and genuineness from the European Confederation of Flax and Hemp – CELC.
“With a potent legacy of more than seven many years, Linen Club has finely crafted the tale of linen in India. As we prepare ourselves for the upcoming, we want the Linen Club brand name identification to manifest our enthusiasm for linen combined with our heritage, our abilities and our authenticity. The new identification whilst staying correct to the core values of Linen Club, presents it a credible and inspiring imagery. Sign up for me in celebrating our enthusiasm for linen with the launch of our new logo and brand name identification,” claimed Satyaki Ghosh, CEO, Domestic Textiles (Grasim Industries) Aditya Birla Team.
The brand name colours are influenced by the flax plant and the flax fields of Europe. The core color, Teal, is a fusion of blue and green. It attracts inspiration from the pure blue sky and the green flax fields in Europe. The secondary color, Beige, is influenced by all-natural flax fibres.
These colours arrive collectively in the new brand name identification in varieties that are ageless, elegant and contemporary. The sum of the two perfectly captures Linen Club’s enthusiasm for linen. The new font is modern and symbolises breathability, substantially like linen’s inherent home itself.
“As I am personally passionate about Linen, it was an absolute delight when VGC was invited to rebrand Linen Club. Through the new logo we have introduced alive the tale of Linen’s European heritage, the legacy of the brand name in India and the fabric’s authenticity in conditions of its sustainable features. We then also translated it to a classy visible narrative across a vary of packaging and varied retail touchpoints,” educated Preeti Vyas, Chairwoman and CCO, VGC the agency developing and developing the logo.
Linen Club’s new brand name line is ‘Passionate like you’. It celebrates enthusiasm as the important to the pursuit of excellence and the important to gain. As the main linen brand name and pioneer of linen in India, with more than 70 decades of working experience, Linen Club’s enthusiasm for linen speaks in its craft and layouts.
A passionate enabler of reliable and classy working experience, Linen Club through its new brand name line rejoice its customers who are passionate.
With more than seven many years of abilities in high quality linen cloth, Linen Club gives the widest vary of layouts in India and is synonymous with the very best quality linen. Linen Club creates 3000 moreover layouts each individual 12 months and has 6000 moreover place of gross sales, which will make it the No.one Linen Brand in the place.