Face shields — but make it trend.

Luxurious retailer Louis Vuitton is launching a $961 — it is mentioned for 750 British lbs . — plastic face protect for these who choose to strut to the grocery retail outlet in designer wares. The dear piece of individual protective equipment (PPE), meant to block aerosolized droplets from unwell passersby, will be on sale commencing Oct. 30, at decide on destinations, as section of the French brand’s 2021 Cruise Assortment.

LV hyped the protect as “an eye-catching headpiece, equally classy and protective,” in a statement.

The challenging plastic masking doubles as a hat — it can be flipped up, like a visor — and functions LV-embossed gold studs, a monogrammed elastic head strap, and trim in the brand’s signature “LV” print. The LV Shield will guard the wearer from the sun’s rays, way too: The crystal clear masking transitions from crystal clear to darkish in shiny mild.

This isn’t fashion’s to start with foray into combatting the coronavirus.

At the starting of the COVID-19 pandemic, designer brand names like Louis Vuitton, Gucci, Armani, Bulgari and Prada re-tooled their assembly lines to make PPE, this kind of as masks and health-related overalls, for underneath-geared health-related personnel. Vuitton also donated two,500 white cloth masks to MTA personnel in May possibly, and manufactured hand sanitizer for the masses out of their fragrance factories in March.

Now, it is business as strange, with sky-high price ranges for souped-up virus equipment. Burberry was the to start with: The trend property introduced face masks in their classic tartan, in beige and white, for $one hundred fifteen (or £90) in August.

1 gentleman in India commissioned a $4,000 gold face mask, while hipsters in Brooklyn are forking over $three hundred for a bespoke mask from a Crown Heights-based mostly couturier. New Yorkers on a spending plan are getting approaches to costume up their individual masks with matching outfits or crafting homemade designer appear-a-likes.

The Facilities for Ailment Command and Prevention is cautious to point out that when it arrives to a face protect, “effectiveness is unknown at this time,” while Dr. Anthony Fauci prompt stocking up on the face boundaries back again in July. Medical-grade kinds, sans designer branding, can be ordered for all over $25.

For their section, Louis Vuitton, section of Bernard Arnault’s luxurious empire, LVMH, has been co-opted in advance of for health-related requires for these with a taste for the finer items.

In 2013, British fashionista Sian Green-Lord was hit by a taxi in New York City and was forced to amputate her ideal leg. This earlier January, she had her prosthetic upholstered in the signature LV material, salvaged from a classic purse she acquired off of eBay.