Above the new several years, MRPL has introduced globally-renowned makes like of FOX, OVS, Trendyol, Koton, 361 Levels, Qupid, Alcott, Bambi, and DeFacto to the Indian buyers via several e-commerce platforms which includes Ajio, Myntra, Firstcry, Amazon, Nykaa, Flipkart, etcetera.
“MRPL has been spearheading international brand launches in India because 2013 and catering to the vogue desires of about a hundred and fifty million buyers day-to-day and across 300 POS,” suggests Zenil Shah, MD, MRPL.
“Since e-commerce is a vogue enabler in today’s planet and much more Indians have gotten employed to browsing on the internet, we have observed an influx of digital very first makes that have proven their market presence, swiftly. For this reason, the time is just appropriate for global vogue makes to examine India start by way of e-commerce or digital channels and MRPL is the excellent partner to enable this,” Zenil adds.
MRPL’s diversified brand name supplying clothing/footwear in men/girls and youngsters types
MRPL’s diversified worldwide brand name portfolio features quick vogue makes like Trendyol, Koton, and Defacto from Turkey, Italian vogue brand name OVS, women’s footwear brand name Qupid from Usa, high quality toddler don Fox Little one, lingerie brand name Penti, sports activities brand name 361 levels, and a lot of much more.
Modatech, MRPL’s e-commerce wing
“Our e-commerce journey started in 2015 when we realized that e-commerce was the potential for worldwide vogue. Since then, we have concentrated on launching and scaling makes via e-commerce. By means of Modatech, the e-commerce market wing of MRPL, we are working on the ‘International Just in Time model’ where we would be able to scale a brand’s overall season’s supplying comprising about 5000 kinds at the same time, across all Indian e-commerce platforms, with a ‘no inventory design.’ This would scale our business 10 moments about the present-day quantities,” Zenil adds.
With a dynamic portfolio of about 15 worldwide makes, an in-depth knowledge of the on the internet retail natural environment, and associate workplaces in Turkey, Dubai, Uk, Italy and China, MRPL is the most preferred partner for global makes seeking to foray into the Indian and worldwide e-commerce landscape, Zenil suggests.
The way forward and growth prepare
“We have onboarded worldwide makes like Germany-based mostly Tom Tailor and Tally Weijl from Switzerland and we are constantly seeking out for opportunities to provide suitable global vogue to Indians by way of e-commerce and digital channels. We have been growing two hundred% YOY, and have expanded our functions in the Middle East market via e-commerce providers like Midday, Namshi, Amazon, Styli,” Zenil adds.