@Ferragamo invited WWD powering the scenes of its spring 2021 ad marketing campaign in Milan. ⁣⁣
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The trend house strengthened its partnership with Italian director Luca Guadagnino to conceive the ad marketing campaign for its spring 2021 assortment, which will be unveiled on Sept. 26 with a actual physical coed trend demonstrate staged at the city’s Rotonda della Besana spot.⁣⁣
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The marketing campaign will insert to Guadagnino’s element-size documentary on the company’s founder Salvatore Ferragamo that will be introduced in the Out of Competition part all through the Venice Film Pageant, which runs Sept. 2 to twelve.⁣⁣
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“In this peculiar time that we’re in, where by you can’t definitely do factors in the similar way as in advance of, I’m incredibly keen to move Ferragamo forward, choose this incredibly unfavorable instant we’re in and change it into a positive. I’m seeking to someway embrace our past, which is of training course the truth that our founder was so engaged with filmmaking, but choose that notion for now,” mentioned the label’s inventive director Paul Andrew,⁣⁣
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With no supplying also numerous particulars absent, Andrew promised the assortment will present “an extraordinary embrace of color” and unusual tonal combinations, which will evoke just one of the main codes of the Ferragamo trend DNA and will be increased by Guadagnino’s signature use of gentle. ⁣

Still, a black leather-based costume also made an appearance all through the shoot, donned by Mariacarla Boscono. ⁣⁣
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Faucet the hyperlink in bio for much more. ⁣⁣
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Report: @sandrasalibian