Situated in Brookfield Retail Park, the 15,000 sq ft web-site will residence two floors of men’s, women’s and junior luxury designer garments and accessories from brand names together with Alexander McQueen, Balenciaga, Burberry, Off White and Versace.

Lauren Barrie, head of luxurious retail improvement at Frasers Team, mentioned: “Continuing the momentum from the opening of our flagship retailers previously this 12 months, we’re actually happy to open up our following regional boutique in the coronary heart of Hertfordshire.

“As we keep on to extend and establish our eyesight, the retail outlet provides to lifetime the Flannels brand in a actual physical place – supplying an participating procuring location, with the major manufacturers in luxurious trend and up to date streetwear all under just one roof.”

James France, head of residence at Frasers Group, claimed: “Since acquiring Brookfield Retail Park in 2019, we have invested substantially with the aim to breathe new existence into the searching vacation spot, to offer a fashionable, aspirational buying knowledge to the area buyer. With the latest opening, Flannels provides a earth-class luxurious procuring expertise to the retail park, with further more options from the group taking place throughout the estate, which will come into outcome in early 2022.”

Flannels has a portfolio of around 55 retailers across the British isles, together with Sheffield and Leicester.