The shop, opening in spring, will be the to start with physical flagship shop for the London-dependent manufacturer. It currently has an outlet store in Wembley Park.

Situated on the corner of Carnaby Avenue and Beak Avenue, the place spans two floors and handles 1,400 sq ft. The space will also host a range of occasions.

“The opening of our Nicce flagship keep in Carnaby is component of our continued investment decision into immediate-to-shopper, accelerating the brand’s awareness by way of a priority retail trade zone and delivering a area for purchaser interaction and neighborhood making that remains at the core of our manufacturer values,” Matt Bullock, main commercial officer at Nicce, reported.

In 2013, Nicce was founded by Mitchel Galvin-Farnol, who determined a gap in the sector for contemporary casualwear and streetwear.