The acquisition will accelerate the company’s plans to launch online after a small trial in the West Midlands last year, selling homeware, clothing and frozen food

The popular discounter will be open to shoppers online

Poundland has completed a takeover of online discounter, Poundshop, meaning shoppers at the chain will be able purchase goods online for the first time.

The brand said the acquisition is part of a winder ‘transformation of Poundland’ that will power a national roll-out of its own online store, following a trial last year. was founded in 2014 and has almost 400,000 customers across the UK.

It employs around 65 workers at its distribution centre in Wednesbury, West Midlands. All jobs will remain protected under the new ownership.

A spokesman said all online orders will also continue to be processed as normal during the migration.

Poundland first trialled online shopping last year, with a trial in Birmingham and Walsall and later the entirety of the Midlands and into South Yorkshire.

Bosses today said the next stage in the expansion is to launch Pep&Co clothing and homewares beyond the UK – offering a Dealz online service in The Republic of Ireland.

The rollout follows the opening of seven new stores last year and the expansion of its clothing partnership and frozen food range.

The budget retailer’s most recent openings included branches in Rayleigh, Essex and Southampton in Hampshire.

Barry Williams, Poundland managing director, said: “It’s great to warmly welcome the team to Poundland.

“This acquisition puts power and pace behind our aspirations to make our amazing products and value available to customers across the UK and Ireland, however they choose to shop.”

Poundland was founded in 1990, primarily as a £1 store, initially selling clearance items.

It now operates just under 900 stores across the UK and Ireland, and sells goods up to a limit of £5.

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