Reliance Brands and Anamika Khanna to tie up for fashion brand AK-OKReliance Brand names Ltd (RBL) and Indian couturier Anamika Khanna have agreed to a 60:40 joint undertaking for proudly owning and establishing fashion model AK-Okay, a corporation assertion mentioned on Monday. Regarded for her eponymous label, Anamika Khanna is very well recognised for encapsulating India’s prosperous craft in world-wide contours.

A design and style powerhouse – Anamika will continue to lead the imaginative route of the brand as Resourceful Director.

“AK-Ok was born out of a deeply own tale in a time of crisis and Anamika Khanna’s sons Viraj and Vishesh’s determination to re-write the narrative to a person of optimism and acceptance – ‘Don’t be concerned, almost everything will be AK-OK’ started off it all,” it reported.

Maintaining with its genesis, the label begun with an perspective of deconstructing everything that was “meant to be” and accepting what “could be”.

With age and gender agnostic design and style philosophy, AK-Okay developed in recognition of quickly altering existence – exactly where dressing for ‘day’ v/s ‘night’ was linear.

AK-Okay builds a earth where it is wholly ok to deliver alongside one another the deluxe and the comfortable, to make a unique own just take on model and not be dictated by traits or ‘others’.

“There is also an underlying romanticism in the ethos of AK-Alright – about daily life – about not remaining frightened – of being out there. While the model originates in India and retains intricate Indian nuances, every single selection from AK-Ok galvanizes layout quirks and attention-grabbing silhouettes that transcend geographies,” the statement said.

Isha Ambani, Director, Reliance Retail Ventures Ltd. (holding enterprise of all retail organizations in Reliance Industries Ltd group), stated, “The partnership with Anamika Khanna pivots about our recognition of homegrown talent’s escalating acceptance and appeal, each in India and globally.”

“We are excited to spouse with Anamika’s AK-Alright model journey correct from its early times and present a special style and design philosophy to Indian and worldwide shoppers. Indian manner brands are a strategic portion of our luxury portfolio and with this partnership we are adding a different layout powerhouse to our rising repertoire of style brands,” she stated.

Khanna explained as India’s greatest luxury retailer, RBL’s learnings from working a large retail network throughout its team businesses and practical experience of constructing a numerous portfolio of luxury to quality makes will appear in good stead to steer AK-Alright as 1 of the most recognisable new age makes globally.

“It also permits for me to have enjoyable with the manufacturer although exploring boundless long run opportunities with each other,” she explained.

RBL began operations in 2007 with a mandate to start and develop worldwide models in luxury to premium phase across manner and lifestyle.

Its present-day portfolio of brand name partnerships comprises Armani Trade, Bottega Veneta, Brooks Brothers, Burberry, Canali, Diesel, Emporio Armani, Gasoline, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Tiffany, Tumi and Versace.

RBL these days operates 1,596 doorways split into 680 outlets and 916 store-in-outlets in India. In May possibly 2019, RBL marked its initial international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 215 doorways across 17 nations around the world.

RBL also has fairness investments in Indian couture manufacturers Manish Malhotra and Raghavendra Rathore.