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Bengaluru: Reliance Retail has announced the start of ‘Avantra by Trends’, an special saree & ethnic put on notion retail outlet built solely for females. The flagship retailer opened right here spans across 9,500 sq. toes, a organization launch claimed.

‘Avantra by Trends’ is a novel principle developed completely for the present-day Indian female in the age group of 25-40 yrs, who values tradition, tradition & heritage and celebrates all the things that is ‘Indian’ and ‘Ethnic’, it explained.

The notion at present is effective with 80-as well as weavers, designers, artisans, grasp craftsmen and manufacturers which includes 10 award successful artisans/Learn craftsmen throughout the nation covering 25-as well as saree craft clusters and 11 states.

It is staying positioned as the very first pan-India brand name that will develop presence in Metros, Tier 1, Tier 2 & Tier 3 markets with a program to start about 30 outlets by the close of the latest financial 12 months throughout southern states right before growing into other states, the assertion extra.