Serena Williams is continuing her mission of women’s equality with a new position title.

The tennis champ is Magic formula Deodorant’s initially manufacturer ambassador, teaming with the P&G-owned manufacturer to endorse gender equality in sporting activities.

“[Magic formula] has a heritage of supporting women’s challenges and combating for women’s equality,” Williams claimed in an interview with WWD, ahead of the announcement on Tuesday. “That’s what I do. I battle for equality and I’m vocal about gender bias. It only makes perception for me to join in this demand with Magic formula.”

Collectively, Magic formula and Williams will be conducting a examine on gender inequality in sporting activities to see how gender bias plays out for athletes ranging from large university gamers to specialist sporting activities leagues. The manufacturer will then donate $one million to companies that deal with these challenges.

The partnership is a natural just one for Williams, who has routinely been outspoken on gender-inequality challenges throughout her occupation. Williams most not long ago spoke on her activism at a press convention on July 13 just after she competed in Wimbledon, stating: “The working day I end combating for equality and for folks that seem like you and me will be the working day I’m in my grave.”

She’s also applied vogue as a way to talk her mission. At very last year’s French Open up, Williams wore a Virgil-Abloh made black-and-white Nike outfit that was inscribed with the text “champion,” “queen” and “goddess.” A lot of interpreted Williams’ seem as a adhere to-up to her headline-earning Nike compression “catsuit” from the year prior, which she wore to reduce blood clots but was nonetheless banned by the French Tennis Federation, stating it did not abide by the gown code.

Williams’ namesake vogue label, which debuted at New York Fashion 7 days very last year, is another extension of this ethos. The manufacturer focuses on diversity and inclusion, launching a quantity of digital strategies that endorse human body self-assurance.

“Our manufacturer caters to all ladies,” Williams claimed. “It’s not just just one kind, just one size or just one woman. We’re all various and the Serena manufacturer embraces our variations.”

The initiative is also an extension of Secret’s mission to endorse gender equality. In July, the manufacturer created a $529,000 donation to the U.S. Women’s Nationwide Soccer crew — who was vocal about how they had been earning fewer than their male counterparts — just after their Earth Cup acquire. Magic formula also unveiled a Tremendous Bowl LIV industrial that centered on gender inequality in sporting activities by highlighting woman soccer gamers.

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