There’s no age limit on looking hot!

Knix — an undergarment brand known for fashionable leakproof underwear — just released a lingerie campaign centered around women ages 50 to 81 in honor of International Women’s Day on Sunday.

“The inspiration for this video is pretty simple,” Knix CEO Joanna Griffiths says on

“Society as a whole has pretended that women over a certain age don’t exist. We want to celebrate women of all ages and really honor the fact that we’re beautiful at any age.”

Elizabeth Robbins, 75, models lingerie for Knix
Elizabeth Robbins, 75, models lingerie for Knix.Sise Drummond

More than 500 women answered a casting call put out by the brand for the video, and ultimately 13 women were selected including 75-year-old Elizabeth Robbins. Before her shoot, Robbins (wearing the V-neck bra and leakproof high-rise underwear) told the brand, “I’m really looking forward to this. I’m ready to show off! Bring it on!” Among the other real woman models is self-described “Harley-riding grandma” Colleen Strong, 53, and business consultant Lorraine Weygman, 81.

Knix model Wendy Walters, 58
Knix model Wendy Walters, 58Sise Drummond

The goal of the video — which shows the ladies dancing in bras and undies to Demi Lovato’s hit “Confident” — is to shine light on “a powerful population of women who have been historically ignored and underrepresented.”

“The thing is, celebrating women over a certain age shouldn’t be a crazy idea,” an editorial on the site reads. “And we don’t want it to be!”

The garments modeled are minimalist, everyday pieces that come in a range of sizes, including a bodysuit that goes up to XXL ($88), their popular Evolution Bra that runs through size 42E ($55) and — the hero piece — leakproof underwear that’s sleek, not sad.

The new lacy leakproof style ($28) makes its debut on 54-year-old Mitzy Morris, a grandmother of eight.

The video — and its motivational message — is already garnering some famous fans.

Kristen Bell posted the video on Instagram, writing, “Well, I’ll be buying [Knix] from now on!”


Mitzy Morris, 54, models for Knix.
Mitzy Morris, 54, models for Knix.Sise Drummond

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