ABOUT SKY Large FARM
Sky Higher Farm was conceived as an environmentally holistic public overall health tactic to food stuff insecurity and designed to handle these gaps to dynamically and inclusively build and refine interconnected programming that features at three principal degrees: 1) Foodstuff generation and donation. Sky Superior grows the greatest good quality fruit, greens and meat completely for donation to foods insecure New Yorkers 2) Regenerative agriculture. We provide as a community/regional model for sustainable and regenerative agricultural tactics and 3) Progressive fellowships, collaborations and communities of observe. We create significant experiential prospects and partnerships predicated on the co-production of farming knowledge and programming that consists of various and interdisciplinary stakeholders.
ABOUT SKY Large FARM WORKWEAR
Sky Large Farm Workwear (SHFWW) is a beneficent brand and a new model for regenerative, sly fundraising. It is an accessible, and unconventional entry point to Sky Higher Farm, the brand’s sole beneficiary, a nonprofit corporation that grows food stuff solely for donation. SHFWW is the farm’s mirror: it exists entirely to donate its revenue to the 501(C)(3) in furtherance of its mission. Each and every shopper gets to be a donor, and their dollars do double responsibility: the farm receives the funds to do its perform, and the potential buyers get the equipment to do theirs.
We are seeking a proficient, inspired and imaginative workforce player who is remarkably expert in and passionate about social media and marketing. This individual will relish the chance to operate within a dynamic modest crew natural environment and participate in an integral position in setting up the model and its community.
● To share, have interaction, amplify and teach the SHFWW viewers on and about its mission, group, manufacturer and goods.
● To acquire and improve @skyhighfarmworkwear and other social media platforms by maximizing the performance of just about every platform, applying a mix of greatest techniques, analytics and experimental executions to animate the brand’s media existence
● To cultivate SHFWW’s platforms as storytelling vehicle for the brand and actively engage its group to take part in its function
● To ensure that SHFWW’s instagram voice enhances the 501c3 account, though making sure a distinct and independent visible and published id
● Execute the brand’s tactic as established by its marketing and inventive teams, via the implementation of organizational resources, one of a kind and local community produced content material.
● Actualize the resourceful social media system established by and in partnership with the model workforce, as it aligns with all other communications and launch activities
● Establish a month to month publishing timetable and breakdown for @skyhighfarmworkwear
● Function collaboratively with the brand name supervisor, e-commerce manager and material strategist to encourage and provide all relevant merchandise, aligned to brand calendar, yearly pulse details, activations, press ideas and launches
● Use and generate website traffic to the account’s shopping capabilities
● Conceptualize and build content for the pre-launch and start for @skyhighfarmworkwear. Go to shoots when needed to seize content/more property
● Examine-in, take care of, engage and reply to responses, immediate messages, likes, follows, tags and reposts daily.
● Liaise with team on all reviews to be escalated/responded to as needed assure E-Commerce crew responds to client expert services queries in a well timed trend
● Post when applicable in each individual of the account’s verticals: major feed (photo and video clip), tales, reels, lives.
● Integrate and make use of all suitable and related duplicate, tags, mentions and hashtags in all publishing in accordance with the selected usage approach.
● Function collaboratively with brand supervisor and content strategist to actualize the voice by way of copywriting, commenting and immediate messaging for @skyhighfarmworkwear.
● Operate collaboratively with brand name supervisor and content material strategist to acquire and figure out the most effective content to use to productively attain the aims of SHFWW interact both equally the Farm and the Brand’s neighborhood in assistance of these targets
● Make use of built-in analytics functions to appraise written content functionality and strategically evaluate the most productive utilization of the platform’s functions to finest services the needs and targets of SHFWW report on conclusions and give finest methods and suggestions for how to boost the account.
● Weekly, month-to-month, and quarterly analytic reviews on social media and marketing metrics. Means to develop complete and comprehensive analyses like: trend investigation, campaign reporting, major performing posts, purchaser assistance issues, and ROI on paid marketing/social
● Be organized to spouse with marketing agency to optimize income via use of strategic media shell out (advertising etc…),having into account over-all compensated options To establish in tandem with the increased resourceful staff the most ideal and productive pre-launch and launch social media technique
● Conduct community and industry research
● Possesses a solid wish to be master about and be steeped in foods justice and advocacy perform
● Bare minimum 2-3 several years handling and increasing social media platforms
● Fluent in Instagram and Facebook platforms and working experience with Twitter, Youtube, Tiktok, snapchat, tumblr a moreover
● Practical experience utilizing CXM, scheduling, and analytics platforms these types of as Sprinklr, Zendesk, Google Analytics, planable, and/or triple whale
● Working experience with streetwear / outfits brand and sustaining a drop calendar and e-commerce a moreover
● Robust communicator and skill to do the job to deadlines, with large degree of flexibility
● Proficiency in excel, deck/presentation generating
● Familiarity with Seo/SEM
● Inspired to teach them selves on new resources / developments in the globe of social media
To Apply: Remember to deliver your resume to [email protected], subject matter line Social Media And Marketing Assistant.
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