Clothing rental 2.0: why brands are going white label

Mom of Pearl x Onloan

There has been a flurry of action in the rental industry this spring. Following shunning occasionwear underneath Covid-19 lockdowns, customers are now keen to make up for lost time, prompting rental platforms to start off checking out distinctive revenue streams.

The rental industry was steadily growing just before the pandemic hit, and the enhance in demand as restrictions simplicity demonstrate that is no for a longer time a area of interest portion of the industry: GlobalData forecasts that the Uk rental industry will be worthy of £2.9bn by 2029. To capitalise on this, many platforms have launched white-label companies – supplying the use of their technologies to the broader industry, so brand names and retailers that do not have their own rental infrastructure can present it as an possibility.

My Wardrobe HQ’s pop-up launch at Harvey Nichols in September 2020

My Wardrobe HQ was founded

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