For the very first time, Chanel unveiled a collection Monday morning — without having a runway show.
The luxurious label is well known for its runway spectacles, flying perfectly-heeled friends to far-flung destinations this kind of as Cuba and Seoul, as perfectly as for its storied sets in which airplanes, supermarkets and even an activated rocket ship have been recreated.
For its Cruise 2021 collection, the strategy was to show the collection in Capri May well 7. But with most of the world on lockdown owing to the coronavirus pandemic, the French house cancelled the show and as an alternative opted for a digital event that was unveiled this morning in Paris.
Named “Balade en Méditerranée (a vacation all over the Mediterranean),” the show went on — but without having its signature IRL flair. No runway cameos from Pharrell, no tweed-clad catwalk crashers, no entrance-row only seats so that all