Telegu cine star Vijay Deverakonda launches his clothing brand on Myntra

BENGALURU: South Indian film actor Vijay Deverakonda has launched his apparel model, Rowdy Use, on trend marketplace Myntra to enhance its access. Rowdy Use is the first celeb trend model originated from the south and sells inexpensive apparel and equipment by way of its flagship app.

The Telegu film actor launched the clothing label a calendar year back to engage with his fanbase. Focused at youth and young children, the streetwear model can make shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps and belts. The association with Flipkart-owned Myntra, which services about 19000 pincodes, is established to enhance the brand’s access, in particular in tier two and 3 towns and cities.

“Rowdy Use is an extension of my temperament and delivers with it the mind-set of self-expression, in avenue model. This mind-set is now entrenched in a vast majority of the country’s youth,” stated actor Vijay Deverakonda at a sundowner celebration organised in Hyderabad to announce the association.

Cashing on the attractiveness of streetwear and celeb-led trend, Myntra’s head Amar Nagaram, stated, “Films have come a very long way in guiding our perception of trend and continues to affect model. Stars play an crucial purpose as trend idols, both on and off screen and their substantial lover-following normally can help form the marketplace.”

This is not the first for the trend etailer. Not long ago, Mahesh Babu launched his menswear model, The Humble Co, on the platform. Other celeb-led models on Myntra include things like Wrogn by cricketer Virat Kohli, HRX by Hrithik Roshan and House of Pataudi by actor Saif Ali Khan.

The trend etailer sells about 2300 trend and life style models on its platform which include 18 personal labels and global models these kinds of as H&M, Dorothy Perkins, Less than Armour and Desigual.

New head office and brand identity for Avgol

Avgol, a worldwide leader in the manufacture of large-functionality nonwoven fabric answers, has announced two important brand developments, set to propel the business forward. To reflect the strong advancement of the firm, the brand identity has been specified a contemporary design and style and symbol and the head office has been relocated to a larger modern-day facility.

 

To design and style and symbol will attribute throughout literature and the business internet site, as properly as product sales collateral. The revised firm symbol presents a see into the culture of Avgol, which is modern-day, expert and impressive.

 

The transfer to a newer complex underlines the advancement and forward momentum of Avgol, as properly as increasing the approach efficiency and dynamism that stays crucial to the ethos of the business.

 

“Consistently shifting forward, both in innovation, capacity and brand fairness, are crucial to our business. As the industry and applications for non-woven fabric expands quickly throughout the globe, our new central office facility and brand identity, in mix, greater stand for our main ethos, which is industry agility, buyer-led products enhancement and a strong forward-thinking perspective,” Shachar Rahim, CEO at Avgol, claimed in a press release.

 

“We generally have an eye to the foreseeable future it was time our flagship office and symbol followed accommodate. As our business carries on to go from strength to strength, our dynamic posture in the non-woven business, and hygiene industry in particular, carries on to evolve and prosper,” Rahim claimed.

 

The developments stick to a variety of important buyer-oriented innovations released by the worldwide leader, together with the Match loved ones of value-added systems a suite of chemistries and processes that incorporate further qualities and functionality to non-woven substrates. 

 

The Match approach signifies the company’s commitment to harnessing knowledge that anticipates the desires of customers. It includes the development of large-functionality modular systems that can be applied by itself, or in mix, to deliver a palette of answers for products designers.

Fibre2Fashion Information Desk (JL)

Avgol, a worldwide leader in the manufacture of large-functionality nonwoven fabric answers, has announced two important brand developments, set to propel the business forward. To reflect the strong advancement of the firm, the brand identity has been specified a contemporary design and style and symbol and the head office has been relocated to a larger modern-day facility.…