COVID-19: Lifestyle brands seek to make WFH fashionable

BENGALURU: Work from dwelling (WFH) has witnessed couches, kitchen area counters and even bedrooms change into business space with India in the middle of a 21-working day lockdown. Prime manner and way of living stores are turning adversity into opportunity—WFH wear is a new classification on their web sites, catering to people who want to amp up the oomph through interminable convention phone calls.

The lockdown has led to a surge in stock, forcing makes to innovate. 50 percent a dozen firms like Myntra, Lifestyle, Shoppers Prevent, Hennes & Mauritz, Madura Vogue & Lifestyle and The Label Life are showcasing their spring-summertime collection, pushing them as attractive WFH clothing. Firms say this can turn out to be a norm, provided WFH will turn out to be a way of work lifetime even after lockdown.

COVID-19: Lifestyle brands seek to make WFH fashionable
“The new vertical is meant to interact shoppers in navigating WFH conditions whereby they are dealing

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