Serena Williams is continuing her mission of women’s equality with a new position title.
The tennis champ is Magic formula Deodorant’s initially manufacturer ambassador, teaming with the P&G-owned manufacturer to endorse gender equality in sporting activities.
“[Magic formula] has a heritage of supporting women’s challenges and combating for women’s equality,” Williams claimed in an interview with WWD, ahead of the announcement on Tuesday. “That’s what I do. I battle for equality and I’m vocal about gender bias. It only makes perception for me to join in this demand with Magic formula.”
Collectively, Magic formula and Williams will be conducting a examine on gender inequality in sporting activities to see how gender bias plays out for athletes ranging from large university gamers to specialist sporting activities leagues. The manufacturer will then donate $one million to companies that deal with these challenges.
The partnership is a natural just one for Williams, who