Gucci Beauty Unveils L.A. Pop-up and Latest Release, Mascara L’Obscur

Dani Miller’s beaming smile — her red lips and beautifully imperfect teeth — is on prominent display around the world these days.

“My mouth is on the side of every building,” said the Surfbort frontwoman and face of Gucci Beauty. “All over, in Milan, London, New York.”

In Los Angeles, too, and in fact the image was plastered steps away on the corner of 8175 Melrose Avenue, where Gucci is celebrating its $35 “Mascara L’Obscur” (also modeled by Miller), the newest release following last year’s lipstick line debut, with a two-day pop-up instillation on March 6 and 7 in partnership with Sephora.

She was “shocked” first seeing the ad Miller shared at the VIP opening on Thursday evening. “But now, I’m seeing it like a freak flag, reminding everyone to love themselves how they are. Things that could be considered a flaw are actually what makes you unique and special

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