Hipsters are coughing up $300 for bespoke coronavirus face masks

Apparel used to make the guy. These times, it is a mask.

Brooklyn-primarily based tailor Yosel Tiefenbrun is accustomed to whipping up $8,000 bespoke men’s fits that can demand some eighty several hours of get the job done to style. But these times, the Crown Heights-primarily based sewing celebrity is switching gears: cranking out bespoke masks that sell for up to $300 apiece.

“We have to keep protected, but if you are going to have on [a mask], you could possibly as effectively have on it in fashion,” Tiefenbrun, thirty, tells The Put up. “You want to search superior in it.”

Tiefenbrun, a bespectacled Orthodox Jew with a haute hipster edge, is becoming a member of the ranks of upscale designers cashing in on the new need to have for protective equipment as their most glitzy endeavors choose a back again seat thanks to the coronavirus.

Though a bulk of

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