Dress to impress at home: Retailers recast spring looks for coronavirus lockdowns

By : Melissa Fares

NEW YORK : Determined to offer expensive spring appears through the coronavirus lockdown, shops are turning to social media to show their newest styles in somber, keep-at-household settings.

The alluring, $298 Reformation summer months dress? A product wears it lounging by yourself on her bed. The $148 lime green miniskirt with buttons? It appears fine up coming to the house plant.

Skimpy dresses, brightly-colored jackets and mini skirts commonly fly off retailers’ cabinets at this time of 12 months. But not in 2020.

Most shoppers are staying indoors for the foreseeable future as their medics fight the coronavirus pandemic. The challenge for shops, as Simon Wolfson, CEO of British fashion chain Following, lately set it: “Persons do not obtain a new outfit to keep at household.”

“Non-vital” shops have by now shut their stores in the United States and significant European marketplaces. A lot of are

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