Hardys launches new-style non-alcoholic wine

Obtainable in a few versions – Shiraz, Chardonnay and Glowing – Hardys Zero aims to make non-alcoholic wine style better.

Hardys promises that as a end result of a new, gentler course of action to get rid of alcoholic beverages, Hardys Zero wines keep more of the aroma, body and flavour of complete-strength wine and call for fewrer sugary additives compared with conventional de-alcoholising techniques.

Zero-alcoholic beverages wine gross sales are up 28.2% year on 12 months in price phrases and now worthy of over £39m, suggests the business.

Tom Smith, marketing director, Europe for Accolade Wines, stated: “Historically, non-alcoholic wine has endured from adverse style and quality perceptions – Hardys Zero is set to transform all that.

“Thanks to Accolade Wines’ important financial commitment in this modern technological know-how, we can now offer you a superior tasting working experience.”

Hardys is supporting the launch of Zero nationally with a

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