Cos brand their employees’ masks

Mumbai: Each and every staff is now a brand name ambassador for the company’s products, rather actually. A mask exhibiting the brand name title of the corporation has come to be portion of the dress code at some workplaces. On-subject personnel of quick-witted marketers are sporting masks embossed with their makes. At times, the masks also prominently screen the catchphrase affiliated with the brand name. The strategy is claimed to be not only attracting eyeballs, but is also creating curiosity of passersby in the makes.

Up to five hundred salespeople of Severe Intercontinental, the maker of the Rs 100-crore Woosh detergents, are out in the current market sporting masks embossed with ‘Woosh’ and ‘Woosh kare khoosh’. This kind of masks are also becoming distributed by Woosh’s salespeople to vendors they recurrent for their retailer personnel to wear. Severe Intercontinental MD Yogesh Jain claimed, “A mask conceals the encounter. But if

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